The plan to expand
We at Detail Pros have a vision to be the go-to company for a particular subset of customers in the entire northern California area: spanning our current Yuba City, CA area to Chico, CA to possibly Redding, CA, and all the way down to Sacramento, CA and reaching the San Francisco, CA Bay area. Now, of course we understand the great difficulty that lies ahead in this endeavor, however, you can't go into a journey with a negative mindset and staying exactly where you know is actually possible. That'll just leave everything the way it is.
We're taking the positive approach when thinking about the future, so we've decided to move ahead and try to fill in some gaps that we know are missing in local auto detailing, and taking our first baby steps into the future. Chico, CA and Sacramento, CA are the next obvious steps, so here it goes!
Car detailing needs in Chico, CA
Chico, CA is a lovely town. It is a college town, home to Chico State University, and is full of life and youth, yet packed and surrounded by northern California countryside. There are several auto detailing businesses in Chico, Ca and the immediate surrounding area, but there are some holes that we can fill there.
The 2 main detailing companies that operate in Chico are practically on opposite ends of the spectrum. Alpha Auto Detailing seemingly works on mostly daily driven vehicles, and Rivera's Exotics Detailing, focuses solely on high end and exotic vehicles. Now while we are similar to Alpha, I believe we fit right in between the two companies as far as quality, and stand out from either of them in terms of brand.
Now, while we don't intend on operating in Chico, Ca completely, I believe Detail Pros will be a great option to choose from, as both of the detail companies I've mentioned are proof that Chico, Ca and the surrounding area can be the perfect market for the type of customers we are trying to reach - practical car owners interested in ceramic coatings, particularly Opti-Coat Pro and Opti-Coat Pro +.
Auto Detailing needs in Sacramento, CA
Sacramento, CA, the capitol of California, houses some of the best auto detailers and auto detail companies in the world, such as Detail Maniac located at 6320 Belleau Wood Ln, Sacramento, CA 95822, and Appearance Solutions. However, I believe that of the options available, Detail Pros can fit perfectly as the BEST option for the particular type of customer that WE target: car owners that value convenience and practicality over nonessential high end products and services.
I would consider the aforementioned detail companies in Sacramento, CA to be high end, touching vehicles daily valuing over $100k. Though Detail Pros works on nice vehicles over this price range, this is not our target market, as these customers have a better, more suitable option than us for what they are looking for.
Detail Pros is the perfect detailing option for some/most in Sacramento, CA and Chico, CA
Everyone has different values. Our perfect customer is looking for high quality and a recognizable brand, while requiring a practical price. Detail Pros is just that. We are not over the top. We are the "just right" type of auto detail company.
Sacramento, CA and Chico, CA can use more of these type of auto detailing businesses - trustworthy and convenient with a great reputation, offering sensible services and installing the world's best ceramic coating brand: Optimum Opticoat.
Hi! This blog is written by Detail Pros' very own, Ken! I am the owner and detailer at Detail Pros in Yuba City, CA, which is a smallish town between Sacramento, CA and Chico, CA. Thanks for reading!
Yuba City, CA 95993
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