From Go Green Wash N' Wax to Detail Pros
Detail Pros got started in the year 2014, but back then, we were called GO GREEN WASH N WAX.
There was definitely a drastic change in the name. For one, the name GO GREEN WASH N' WAX was super unique and a little over-targeted towards a demographic that isn't really attracted to auto detailing (eco friendly).
For two, the name we chose, DETAIL PROS is extremely generic and obvious and neutral. The name does not imply the type of customers we are chasing, neither does it imply any sort of creativity or position. It just says that we are detailers and that we are professional.
Why the change to Detail Pros?
This was, I believe 2016, that we went for a name change, and this was because things were slow. The amount of work that we had for the week was less than a typical employee working for someone else (less than 40 hours a week) - and as a business and the business owner and the one solely responsible for feeding the family, things desperately needed to change.
We went as obvious and generic as possible to make sure that people could find us - and to make sure we weren't shooing off any potential customers because of our vague name. We sacrificed a few hundred dollars of the few that we had saved up, to head down to the Sutter County Clerk office and to the city hall to officially and legally change our name. (Not to mention going to the Appeal Democrat for the required "advertising")
Did the name change to Detail Pros make a difference?
After 5 years, here today, I can ultimate say that the name wasn't a difference maker at all. (It really was the no-choice-but-to-succeed attitude that made any sort of difference.) The reason I can say this is that even up until the beginning of last year, 2018, we were struggling and not as busy or as known as we are now.
We improved a bit in regards to sales and revenue after the name change, but that may have been because of our time in business and serving more customers, and more people being aware of us at all. I was not doing anything different in regards to generating business as opposed to when we were GO GREEN WASH N WAX. (In fact, I may have even put in a little less work and risked even less than before.)
Realizing my advantage as a small business owner in Yuba City, CA
In 2018, my entrepreneurial eyes really opened. Not only was I looking at auto detailing as a means to survive, but I was looking at auto detailing as a means to thrive. I used to be an auto detailer that was ashamed of my business and position in life. We were driving unreliable old cars and currently, we are still living in a small 2 bedroom duplex. I had lower self esteem and this was severely affecting our family's reality and future.
But in 2018, I started to become empowered by the position I was in. I was not only a detailer or the owner of a detailing company, but I had the opportunity to take control of me and my family's lives.
I was constantly seeking new ways to improve my business, and as time passed, I was using all of my available free time to improve myself. (You hear it over and over, that the best investment you can make, is in yourself. You can't run a multi-million dollar business while being just as skilled and experienced and valuable as a $30k/year employee.) I realized that if I wanted things to change, I had to change.
I believe what started my journey into really owning and taking control of Detail Pros was my stumbling upon of videos by Gary Vaynerchuk (@GaryVee). His message of hard work, hustling, patience, and working for less until it all pays off - that really resonated with me (as it does with millions of others.) His real world tactics on how to guerrilla market and seep your way into the marketplace - it was refreshing to my ears and mind. This lead to my constant, intentional brainwashing via audio by success gurus and entrepreneurs, etc. I literally did not listen to more than a few hours of music in the whole year of 2018. 2018 was the year for opening my eyes and soaking my mind in everything that could improve my mindset.
New mindset and path for Detail Pros
I realized that in my current state back then, that I was worth as much as I was getting back. This is a law of life. Whatever you put in/out, you directly get back. You work X amount and risk X amount, you get back X amount. This is easily understood with health and fitness. Those of us who like to est a ton while working out a little, will receive a body that is directly equivalent to that amount of work/eating (we get fat and out of shape). But, on the contrary, if we eat less and/or better, while regularly getting in some exercise, we will be in way better shape. This is no different in regards to the amount of success we will receive with the amount/type of work we put in.
So understanding this, Detail was where it was in 2016 and 2017 because of where I led it. And thus, Detail Pros is in the position it's in now because of where I led it (of course, God Almighty has a lot to do with it as well!)
Hi! This blog is written by Detail Pros' very own, Ken! I am the owner and detailer at Detail Pros in Yuba City, CA, which is a smallish town between Sacramento, CA and Chico, CA. Thanks for reading!
Yuba City, CA 95993
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