Thoughts about the Detail Pros vision / direction

Mobile Detailer from Yuba City, CA

We love yuba city. I, Ken, was born and raised in the area. My wife Caryn is from Live Oak. 

I have never moved out of town. I went to school here from elementary (Cedar Lane Elementary in Marysville, CA) to high school (Yuba city High School), and even some college (Yuba College in Marysville, CA). I've barely vacationed out of town ;)

I mean, I've worked out of town, but since starting a family over 6 years ago, my roots are firmly planted here, and my wife Caryn, is here by my side to support the dream. What is the dream? Well, the entrepreneurial dream of course! We want to grow Detail Pros far beyond our current reality.

The current situation: Detail Pros 2014-2018

​Currently, ​Detail Pros is located in Yuba City, CA. Since we are a mobile business, we do not have a physical location, but instead rely on our sweet little 2017 Nissan Nv200 cargo van to haul our "shop." Our reality, if on the current path and not changing or growing, will be to make small growth year to year and eventually ending up in a fixed location in town, cleaning everyday, regular daily driven vehicles with help from 1 or 2 employees. 

This path is not one that we plan on staying in, however. While this is super achievable, nobody starts a business just to survive! Well, we started our business to survive, but nobody STAYS in business just to survive. If that were the case, we might as well pack it in and get a job working for someone else to help them achieve their goals, while playing it safe and comfortable and not worrying about getting and keeping customers. I, Ken, and my wife, Caryn, want to have a detailing business SYNONYMOUS with auto detailing in the northern California area. We want to dominate.

Yuba City, Ca is great, but to be honest and as humble as possible, we're firmly and securely established in the area. There is a limit to what we can actually do here. Sure, a shop and a few employees would be nice, but I would consider that settling. From what I understand, if you're not growing and pushing, you're dying. There is more ground to cover, and I definitely am not ready to start settling with Detail Pros before we've really begun and really tried.

What's the Plan? Detail Pros 2019 and beyond

We've decided to tackle regions outside of Yuba City. The next closest areas would be Chico, CA and Sacramento, CA. We've already pushed for the newer van (before that, we were driving a 2005 scion xb, and a 2006 pt cruiser before that!). We've pushed for full insurance coverage for our business and garage keepers. We've also pushed for an Opti Coat Pro authorization. Our next steps are lining up, and they involve Chico, CA AND Sacramento, CA. 

Committing to selling $1000+ ceramic coatings would be difficult in a lesser populated area like Yuba City, Marysville, Plumas Lake, the entire Yuba-Sutter, etc, so that's why we're taking our chances and extending our reach, committing to driving further out to serve customers needing Opti-Coat Pro, Opticoat Pro +, paint correction, and other detailing services we offer.

Our plan is to sell and install ceramic coatings every single day, at a lower to midrange price point, to practical car owners. We are not planning to be Ruth's Chris or whatever the nice steak house is in town, neither are we planning to be McDonalds. We like the in between, where most of America is, but not so in between that we're generic and uninspired, and without a real direction or position, trying to please everyone. 

We've found our sweet spot customers, and I believe most ceramic coating installers are not targeting this demographic and are instead shooting for super upscale clientele. And to be honest, that just isn't what Detail Pros is about. We're for the people. Detail Pros is about higher quality, yet the most reasonable and most practical - no BS, no hype.